Hot Purple Photography for the Arts

For the fourth year in a row, DATA Digital Imaging has worked in partnership with Diane Funk Enterprises to shoot the Indian Wells Arts Festival. Last year, a new component was added to setup a solar powered green screen studio in collaboration with the local company Hot Purple Energy.

This year, not only did students shoot the event photography, interact with the public while operating the green screen studio, and Photoshopped attendees into an oil painting by artist Julie Dunn, they were also provided a pre-festival discussion in the DI studio with Palm Springs Life magazine web editor, Jim Powers, local life-style photographer/DATA Mentor Chris Miller, and Hot Purple Energy Owner David Herlinger. During the visit, students were treated to Miller's Coachella Fest photography and given clear art direction as to the type of images needed to promote such an event.

DATA DI is very pleased to continue such an excellent community partnership!