DI Rocking the ADDYs

Congratulations to the following DI students for their work being recognized at the 2016 Desert Advertising Federation's ADDY Awards! Each student was challenged to create an electronic/print advertising campaign based on the theme Be True to Your School. The students and Mr. Cauthron were recognized on Saturday, March 19th at the Hard Rock Hotel in downtown Palm Springs.

Senior Jetzabel Villaescusa

1st Place - $2,000

Junior Rebecca Wenger

3rd Place - $1,250

DATA Digital Imaging
$1,850 Classroom Grant



Learn more about the ADDYs here!

Create Day 2016

On March 2nd, the Digital Arts Technology Academy launched its second Create Day. 80 Students from three local middle schools were invited to come to Cathedral City High School to participate in full-day workshops in studio classrooms lead be current DATA students. Workshops included:

Digital Photography 
Game Design 
T-shirt Design 
Digital Cinema 
TV Video Production 
Audio/Radio Production

8th graders were taught professional tools emphasizing creativity and became familiar with the CCHS campus. The day concluded with a student showcase and raffle items. Participating students also took home the student-designed shirt for the day.

- View photos here - 

Watch the video here

Live from the Coconut Grove

On Saturday, Feb. 27th, 5 DATA Digital Imaging photographers were hired by the premier Palm Springs event planning, design and production firm, Momentus to shoot red carpet paparazzi-style at the Mizell Center's Coconut Grove gala fundraiser. Students matched the 1930's Hollywood theme with old school garb to assist in their travel efforts for the upcoming SkillsUSA California competitions in San Diego.